Launch your Amazon brand in Europe in 90 days — without VAT, EPR, FBA or localization mistakes.
For US/UK private-label brands doing $50k+/mo. I help you sequence VAT, EPR, logistics, listings, pricing and Pan-EU FBA across DE, FR, IT and ES — using the same operator playbook I built for my own Amazon EU brands.
Free 15-min fit call. No Seller Central access required. No pitch if Europe isn't right for your brand.
Real data — last 30 days
From my own brands Skurk & Dealeez · 7 EU marketplaces
4 markets
DE, FR, IT & ES — core EU launch
€45k/mo
from my own EU brands
7 years
operating on Amazon EU
90 days
from $0 EU setup to launch-ready
Most failed EU launches don't fail because of the product.
They fail because the steps happen in the wrong order.
VAT, EPR, logistics, pricing, localization, and FBA setup are each manageable on their own. Sequenced badly, they delay launches by months and burn through inventory budgets.
EPR & VAT issues can block or delist your products if ignored
Missing EPR registration means Amazon can delist your products — and local compliance authorities can issue fines. Most US sellers discover this after they've already launched. By then, fixing it is slow and costly.
Direct translations miss what EU buyers actually need
Translated copy misses local search intent, buying objections, compliance wording, and category-specific language — especially in Germany and France. EU buyers don't trust listings that read like they were written for someone else.
EU fulfillment runs on completely different rules
Pan-EU FBA, country-specific VAT IDs, OSS thresholds, IOSS for sub-€150 imports, required marketplace activation. The operational complexity is real — and invisible until it stops your launch.
The solution isn't a big agency. It's working with an operator who's navigated all of this on their own brands — and built the playbook doing it.
EU Launch Sprint
One operator-led 90-day system to launch across DE, FR, IT and ES — in the right order. One flat fee. No retainer.
Start with a $899 EU Launch Audit — credited in full toward the Sprint if you continue. The $6,900 is then split 50/50: $3,450 at day 0 and $3,450 at day 45 (your audit deposit counts toward day 0).
Best for
US / UK private-label brands already selling on Amazon (typically $50k+/month) and ready to prepare a serious EU launch — not a one-click expansion.
What's included
- EU marketplace launch sequence (the right order for DE, FR, IT, ES)
- VAT / EPR provider coordination roadmap
- Category and compliance risk review
- Pricing and margin matrix by marketplace (FX, fees, competition)
- Native listing localization direction for DE, FR, IT, ES
- FBA / Pan-EU launch checklist
- First shipment planning
- Weekly strategy call during the Sprint
- Async support throughout the 90 days
- Final handover runbook (SOPs, provider contacts, compliance calendar)
Not included
- VAT / EPR registration fees
- Freight and customs
- Translations if outsourced
- PPC management
- Legal / tax advice
- Seller Central execution done directly on your account
These third-party costs are billed by the providers, not by EuroFBA — and estimated before kickoff so you budget with full visibility.
Free 15-min fit call · no Seller Central access required · no pitch if Europe isn't right for your brand.
Day-15 no-fit refund
If the readiness review shows Europe isn't the right move for your brand right now, I tell you clearly and refund the Sprint payment — no pressure, no sunk-cost trap.
Execution guarantee
If the agreed Sprint deliverables aren't completed by day 90 due to my side, I keep working at no extra fee until they're delivered. (Not a sales guarantee — see Terms.)
Third-party costs are separate
VAT/EPR providers, freight, certifications, translations and Amazon fees are billed by those providers. I estimate them before kickoff so you budget with full visibility.
Built by a real operator
Not theory. The exact launch checklist I run on my own Amazon EU brands across 7 markets — applied to your catalog, margins and category risk.
Not advice. A system you can follow.
Every Sprint produces concrete artifacts — checklists, matrices, and briefs you can hand to your team and re-use after the 90 days.
Days 1–15
Foundations
Days 15–45
Compliance & Localization
Days 45–75
Logistics & Launch Prep
Days 75–90
Launch & Stabilize
90-day EU Launch Roadmap
VAT/EPR Document Checklist
MKT
Price
FBA
Margin
Marketplace Pricing Matrix
Pan-EU FBA Launch Checklist
Native Localization Brief
EU Handover Runbook
Previews shown are illustrative. Final deliverables are tailored to your catalog, margins and target marketplaces.
You keep full control of your Amazon account.
Many done-for-you agencies require account access. We don't — and that's by design, not by accident.
You execute
Every Seller Central action — listings, FBA setup, marketplace activation, Brand Registry — is done by you, from your own account, on your own machine.
We guide
Live call walkthroughs, annotated screenshots, step-by-step checklists, ready-to-use templates, and fully prepared launch files — so you always know exactly what to click.
Your account, always
No password shared. No third-party login activity on your account, reducing account-access risk. Full control stays with you — permanently.
EuroFBA does not require your Seller Central password. By default, we do not log into client accounts. You execute account actions from your own Seller Central while we guide you through calls, checklists, screenshots, templates, and prepared launch files. If limited view-only access is ever needed, it is optional, permission-based, and never required for the standard Sprint.
Who does what — line by line.
The Sprint mixes consulting, coordination, and third-party execution. Here's the exact split for every major workstream — so there are no surprises.
| Task | You | EuroFBA | Provider |
|---|---|---|---|
| Seller Central account actions | Execute | Guide / review | |
| VAT registration (DE, FR, IT, ES) | Sign / provide docs | Coordinate | File with authorities |
| EPR registration | Sign / provide docs | Coordinate | File with authorities |
| Native listings DE / FR / IT / ES | Approve final copy | Prepare brief + review | Translation (optional) |
| Pricing matrix per marketplace | Approve | Build & model | |
| Pan-EU FBA strategy + first shipment | Decide & pay freight | Plan & checklist | Freight / customs broker |
| PPC / ads | Manage separately | Optional agency |
Seller Central account actions
VAT registration (DE, FR, IT, ES)
EPR registration
Native listings DE / FR / IT / ES
Pricing matrix per marketplace
Pan-EU FBA strategy + first shipment
PPC / ads
EuroFBA does not log into your Seller Central account, file your VAT paperwork, or ship your freight. We design the path, coordinate the right providers, and review the work — you stay in control.
I'm not an agency. I'm an Amazon EU operator who's done this with real inventory, real VAT, real EPR and real Seller Central constraints.
Most “Amazon EU consultants” have never sold a product in Europe themselves. They're working from blog posts and vendor docs — while you're putting real money on the line.
I've been running two private-label brands on Amazon EU since 2019 — Skurk (intimate hygiene) and Dealeez (LED work lights) — with €1M+ in cumulative revenue across 7 EU marketplaces (DE, FR, IT, ES, NL, SE, BE). Currently running around €500k/year.
I've personally managed or coordinated every VAT registration, every EPR filing, every container from China, every Pan-EU FBA workflow, and every localization brief for my own brands. I've made the expensive mistakes so you don't have to.
When I work with you, it's founder-to-founder. You get my actual playbooks — not a junior account manager reading from a template.
7 years
on Amazon EU
7 EU mkts
operated personally
€1M+
cumulative revenue
5 listing languages
EN · DE · FR · IT · ES managed
I've already walked the path I'll walk with you.
Two private-label brands I built and operate on Amazon EU — same compliance, same logistics, same localization stack you'll need. Live since 2019, publicly verifiable on Amazon.de.
Verified on Amazon
Dealeez
LED work lights · electronics
Starting point
New brand launching cold on Amazon.de in 2019, electronics category.
Problem
Electronics required WEEE compliance per country plus technical listings German and French buyers actually trust — both gating EU expansion.
What I personally built
- ✓WEEE compliance for electronics across 6 countries
- ✓Technical listings localized for German & French buyers
- ✓Custom pricing strategy per marketplace (margin + FX)
- ✓Scaled from DE launch to 6 markets in under 18 months
Result today
€10k/month · 6 markets · DE to full EU footprint in under 18 months
Verified on Amazon
Skurk
Intimate hygiene
Starting point
Limited EU footprint, no Pan-EU FBA, manual VAT setup.
Problem
Compliance (EPR + VAT), localization, Pan-EU FBA and per-marketplace pricing all needed to land in the right order — otherwise scale beyond DE was impossible.
What I personally built
- ✓Full EPR registration across DE, FR, IT, ES
- ✓Native-language listings in 4 EU languages
- ✓Pan-EU FBA setup — one shipment, 6 markets covered
- ✓VAT OSS + local VAT IDs in warehouse countries
Result today
€35k/month · 6 EU markets · live since 2019
Combined: €45k/month across 7 EU marketplaces · live since 2019 · fully verifiable on Amazon.de
Verify everything before you pay a dollar.
Eight independently verifiable signals — so you can confirm I'm a real EU operator with a real company, not a marketing funnel.
Verified EU Amazon operator
Active seller on Amazon EU since 2019 — 7 years of marketplace-by-marketplace operations.
Live brands you can search
Skurk and Dealeez — both publicly listed on Amazon.de stores with verifiable ASINs.
See brandsSeller Central screenshot
Real 30-day data shown in the hero — €43k+ across 7 EU marketplaces.
Amazon.de storefront links
Direct links to both brand stores on Amazon's EU domain — no third-party redirects.
Open Skurk on Amazon.deLinkedIn identity verification
Full professional history publicly verifiable — feel free to message before booking.
Verify on LinkedInEU-based operator
Based in Strasbourg, France. EU tax resident. No offshore structure, no virtual office.
No Seller Central password required
Your Amazon account stays under your sole control.
Written Terms + confidentiality
Full B2B Terms of Service, French law, 3-year confidentiality obligation. Reviewable before signing.
Read TermsWho you're paying
EuroFBA is operated by BFECOM SARL, a French registered company headquartered in Strasbourg. SIREN 897 695 581 · RCS Strasbourg · VAT FR95897695581. All invoices are issued by BFECOM SARL, with Stripe payments made in the company's name.
Before signing, I can provide additional company verification, brand links, and proof of operator activity. References available after qualification.
What I'll check on your brand
My own brands prove the playbook works. This is how I make it transferable to your catalog — the exact points I pressure-test before recommending a launch.
Category risk
Is your category viable in the EU, and under which regulations?
VAT storage sequence
Where FBA stores inventory drives your VAT obligations — in the right order.
EPR requirements
Which schemes apply per category × country, and when they must be live.
Margin after VAT / FBA / referral fees
Your real EU contribution margin, not the US one.
Marketplace order
Which of DE, FR, IT, ES to launch first — and which to delay.
Translation risk
Where direct translation kills conversion, and what to localize.
First shipment logic
How much inventory, where, and in what configuration.
Pan-EU timing
When to flip Pan-EU on — and the obligations it triggers.
This is not a course, a template, or generic advice. I apply the exact launch checklist to your catalog, margin structure and category risk.
Want to know if your brand is EU-ready?
I'll review your catalog, margins and category risk in 15 minutes — and tell you honestly if Europe is worth it right now.
Get my EU readiness check →From $0 EU setup to launch-ready — the exact 90-day roadmap.
No hand-waving. Every deliverable mapped to a timeline, every milestone tied to a real outcome.
Foundations
- ✓Week 1: Catalog audit, margin model, compliance risk by category
- ✓Week 2: VAT/EPR strategy, provider shortlist, marketplace sequence
- ✓Amazon EU account setup guidance (you execute, I walk you through)
Compliance & Localization
- ✓VAT/EPR registration coordination — you sign, provider files
- ✓Native listings in DE, FR, IT, ES: keywords, copy, compliance wording
- ✓Brand Registry prep + compliance document checklist
Logistics & Launch Prep
- ✓Pan-EU FBA strategy + marketplace activation checklist (incl. NL)
- ✓First shipment plan: quantities, routing, FBA intake guidance
- ✓Pricing matrix per marketplace + go-live readiness checklist
Launch & Stabilize
- ✓Step-by-step go-live across 4 marketplaces with Seller Central guidance
- ✓First 30 days monitoring + issue flagging
- ✓Full handover: SOPs, provider contacts, compliance calendar, runbook
Target by day 90: live or launch-ready on the agreed EU marketplaces, with VAT/EPR setup completed or in progress through the selected providers, native-quality listings prepared, and a documented playbook to run the launch yourself.
Built for one type of seller.
We only work with 3 new clients per quarter. Here's how we decide.
Perfect if you...
- ✓Sell $50k–$500k+/month on Amazon US or UK
- ✓Have a private-label brand (not retail arb / wholesale)
- ✓Want to be launch-ready in EU within 90 days
- ✓Value done-with-you over a black-box agency
- ✓Want a single point of contact who's a real operator
- ✓Open to a candid review of your product's EU compliance and category risk
Not for you if...
- ✕Sell mainly retail arbitrage or wholesale
- ✕Want an agency to log in and operate your Seller Central account
- ✕Have less than $20k/month in current revenue
- ✕Need PPC-only or fully done-for-you services
- ✕Aren't ready to invest $9.5k in a proper EU foundation
What happens if we're not a fit?
If your product has weak margins, high compliance risk, heavy shipping costs, or poor EU demand, I'll tell you not to launch — even if it means no Sprint. You leave the call with a clearer EU roadmap either way.
What US operators ask before starting
The three most common objections are answered up top. Straight answers, no fluff.
What we'll gather together before Day 1.
You don't need everything below ready to book a call — that's what the discovery call is for. This is what we'll line up together once we agree the Sprint is a fit.
Amazon foundation
- ✓Active US (or UK) Seller Central account in good standing
- ✓Catalog export (ASINs, SKUs, FNSKUs, current US listings)
- ✓Brand Registry status (and trademark filing references if applicable)
Financial inputs
- ✓Landed COGS per unit (Free On Board + freight + duty)
- ✓Current US selling price and FBA fees per SKU
- ✓Target EU pricing range and minimum acceptable margin
Product & logistics
- ✓Product dimensions, weights, and shipping unit configuration
- ✓Current supplier / freight forwarder contact details
- ✓Inventory available or planned for the EU first shipment
Compliance documents
- ✓Existing CE / safety / REACH / RoHS / lab-test documents (if any)
- ✓Category-specific certificates: CPSR, CPNP, FDA, EC Declaration, etc.
- ✓Existing EU EPR or VAT registrations (if any)
Company & legal
- ✓Legal entity that will own the EU operation (US LLC, EU subsidiary, etc.)
- ✓Director ID + proof of address for KYC with VAT/EPR providers
- ✓EIN / tax IDs and bank account intended for EU revenue
Budget visibility
- ✓Sprint fee ($6,900 flat — $899 audit credited, then split 50/50)
- ✓Realistic budget for EU inventory + freight + customs
- ✓Reserve for third-party costs (VAT/EPR providers, translation, certifications)
Not sure if you have all this? That's fine — most clients don't when they book the call. We'll figure out what's ready, what's missing, and what to gather first.
The window is open — but not forever
Your competitors are already live in EU.
Are you ready to join them?
Book a free 15-minute call. We'll look at your catalog, your margins, and tell you honestly — whether EU expansion makes sense for your brand right now, and exactly what the path looks like. No pitch. Operator to operator.
Before booking — have answers ready for
- ·Current monthly Amazon revenue
- ·Main product category
- ·Number of SKUs
- ·Marketplaces you sell on today
- ·Brand Registry status (yes/no)
- ·Target EU launch timeline
- ·Budget for Sprint + third-party costs
- ·Any compliance docs you already have
I only take 3 new clients per quarter — having these ready means we both know in 15 minutes if it's a fit.
What happens on this call
- 0–5 minYou walk me through your catalog, your current US numbers, and your EU goal
- 5–10 minI tell you honestly if EU makes sense for your brand right now — and why
- 10–15 minIf it's a fit, I outline the exact roadmap and we discuss next steps. No pressure.
Calls run 12pm–5pm EST · Mon–Fri. Stripe payment link sent with proposal.
After the call (if there's a fit)
- 1.I send a written proposal with scope, timeline and third-party cost assumptions
- 2.You review the scope, Terms, and expected third-party costs
- 3.Payment via Stripe (full or split 50/50 at day 0 + day 45)
- 4.Kickoff call scheduled within 3 business days of payment
- 5.Sprint starts with catalog audit and EU readiness review
Not ready for a full Sprint? Start with the $899 EU Launch Audit — credited in full toward the Sprint if you continue.
Not ready for a call yet?
Email me at ben@eurofba.com with subject EU Launch Checklist and I'll send back the 1-page audit checklist I use on every Sprint — no signup, no funnel.